Senior UI/UX & Multimedia Designer
Digital Smile Design
Leading UI/UX, digital communications and multimedia initiatives across web, e-learning and marketing platforms.
MUTHANAALSOUFFI
Senior UX/UI, Digital & Multimedia Designer
15+ years delivering user-centred design, digital communications, branding, & multimedia solutions that drive engagement.
01
Featured Case Study
Omega Ceramics Website Redesign
• UX/UI • Healthcare website • Brand experience
Redesigned an ageing dental lab website into a premium, conversion-focused digital experience.
+40% traffic+30% leads
ChallengeOutdated site, unclear pathways and limited premium brand impact.
ApproachRebuilt structure, navigation, service storytelling and responsive UI.
OutcomeStronger brand presence, clearer journeys and improved lead generation.
Click images/videos to enlarge.
02
Case Study
BHP Portal Storyboard
• Enterprise UX • E-learning • Storyboard
A structured workplace learning storyboard with clear step-by-step guidance.
ChallengeExplain complex portal tasks in a simple training flow.
ApproachDesigned scenario-based screens, hierarchy and guided interactions.
OutcomeClearer learning sequence for enterprise users.
Click images/videos to enlarge.
03
Case Study
WorkSafe Training Experience
• Training UI • Compliance • E-learning
A clean training interface designed for confidence, clarity and compliance learning.
ChallengeMake compliance content easier to understand and follow.
ApproachUsed simple layouts, visual cues and learner-focused sequencing.
OutcomeMore accessible, practical training experience.
Click images/videos to enlarge.
04
Case Study
Court Victoria Digital Learning Concepts
• Government UX • Accessibility • Learning UI
Government-style learning concepts focused on trust, clarity and respectful visual design.
ChallengeCreate professional screens for sensitive learning content.
ApproachBalanced accessibility, hierarchy and scenario-based interaction.
OutcomeA clear, credible digital learning direction.
Click images/videos to enlarge.
05
Case Study
Winn Lawyers Brand Identity
• Brand identity • Style guide • Digital/print
A professional legal identity system built for consistency across digital and print touchpoints.
ChallengeCreate a trustworthy legal brand with practical rollout rules.
ApproachDeveloped logo, typography, colour, stationery and usage guidance.
OutcomeConsistent brand system ready for real-world application.
Click images/videos to enlarge.
06
Case Study
RW Dental Education Event Campaign
• Event branding • Print/digital • Multimedia
A refined campaign system for a premium dental education event.
ChallengeUnify event promotion, venue collateral and attendee materials.
ApproachCreated banners, badges, certificates and digital assets.
OutcomeA polished, consistent event experience.
Click images/videos to enlarge.
EXPERIENCE
Career built across UX, digital experience and multimedia.
Communications & Digital Experience Officer
Skills Generation
Directed digital communication, campaign and stakeholder engagement experiences across education platforms.
Multimedia & Experience Designer
Liberate E‑Learning
Created interfaces, animations and interactive learning assets for corporate and government-sector clients.
Graphic Designer
Matters of Identity
Designed brand identities, campaign assets, websites and digital visuals.
CAPABILITIES
What I bring to a digital team.
UX & Product Design
Wireframing, prototyping, user flows, journey mapping, responsive design and accessibility.
Digital Communication
Content hierarchy, stakeholder messaging, web governance and brand consistency.
Multimedia Design
Motion graphics, animation, visual storytelling, e-learning and educational media.
Tools
Figma, Adobe XD, Photoshop, Illustrator, After Effects, Premiere Pro, HTML and CSS.
CURRENT FOCUS
Open to senior digital, UX/UI and communications design roles.
Best fit: government, healthcare, education, enterprise, digital experience and brand-led product teams.
CONTACT
Let’s discuss senior UX/UI, digital experience or multimedia design roles.
Available for Melbourne-based, hybrid and full-time opportunities.